Humans tend to make the same mistakes over and over, usually with a different coat of paint. If there’s one thing that never ceases to amaze me, it’s the species’ infinite capacity to ignore cold, hard data in favor of a scary story.

Introduction

In the global fight against smoking, the narrative is often presented as a simple binary: public health Davids fighting the Goliath of "Big Tobacco." However, this view ignores a potent third player: "Big Philanthropy."